Category Archives: Tap Inspect
There’s just not enough space in our newsletter to include everything you should know about connecting with media professionals, but thankfully there’s a wealth of resources on the web that can help you do just that. Here are a few must-reads for helping you land print, television and radio interviews.
* Stop what you’re doing right now and head over to Copyblogger’s list of 109 ways to build relationships with media professionals. This article will walk you through exactly how to research a journalist ahead of time, successfully create an eye-catching pitch and keep that relationship going for year after year.
* If you’re looking more for radio and television coverage, head here. Michael Hyatt’s article offers spot on info on preparing for a media interview and how to delicately refer an audience back to your company without coming across like a salesman.
* It’s easy to get lost in a sea of Twitter feeds if you’re trying to connect with journalists in 140 characters or less. PressPass has a fantastic collection of journalists on twitter organized by beat. Most of these media pros work on a national scale. If you’re seeking out local coverage, it’s best to reach out to area publications directly.
If streamlining your breakfast and wardrobe sound weird, you ain’t seen nothing yet. Here are some extreme ways that the rich and famous got things done.
To prevent himself from wiling away the days in an unproductive fashion, Lifehack.org reports that the Greek orator Demosthenes would shave half of his head so he wouldn’t be tempted to leave the house. Victor Hugo, author of Les Miserables and The Hunchback of Notre Dame would have his hired help hide his clothes.
Take a Nap
Instead of sleeping through the night, Leonardo Da Vinci got by on several naps throughout the day according to Health.com. Sleeping a grand total of one and a half hours per day, Da Vinci divided his sleep into 15-minute naps every four hours.
While clients aren’t going to be happy if you ask to curl up on their sofa after an inspection, taking a snoozer here or there can boost productivity.
Remember Who’s Behind You
The playwright Henrik Ibsen, most famous for his works, A Doll’s House and Hedda Gabler, went so far as to keep a portrait of his nemesis on his writing desk according to Lifehack.org.
Want more productivity tips? Check out our article on New Year’s Resolutions You Can Ditch Today.
If you’re still plugging away at your new year’s resolutions, good for you. In a survey of more than 3,000 British adults, nearly 75 percent said that they had given up on their resolutions by January 10. If you’re hanging in there, just make sure you’re aiming for a target that’s worth hitting. Here are three new year’s resolutions it’s ok to kick to the curb.
Resolution #1: To Do More With Less
Efficiency is awesome, but only if you can do it with some sense of sanity. If you’re trying to up your clientele by multitasking, you’re barking up the wrong tree. According to new research by the University of Utah, people who believe that they are effective multitaskers are the same people who are least able to do it.
The new findings piggyback on a study we explored in the last Tap Inspect newsletter which shows that the human brain can actually only devote space to five to nine things at a given time, which means that if you’re typing an invoice while chatting with a client by phone while thinking about upcoming dinner plans, at least one isn’t going to get the attention it needs.
What To Do Instead
Instead of tackling everything at once, create a daily schedule that groups like activities together. That will save your brain from switching from one activity to something totally different several times a day.
Resolution #2: To Keep Control
Your business is your baby which is of course why you want a hand in every single decision, but actually, choices could be bringing you down. Research shows that humans have a limited capacity for making decisions. If we’re presented with too many choices throughout the day, we suffer “decision fatigue” and tend to make reckless choices just to get the job done. That could explain why people tend to overspend on major, decision-heavy events like weddings and moving.
What To Do Instead
For home inspectors, property managers and anyone else who runs a small business, every day is chock full of stressful decisions. Instead of stressing about every little thing, make some choices ahead of time and have a snack. To reduce decision fatigue, leaders like Steve Jobs, Mark Zuckerberg and President Obama wear basically the same outfit and eat the same basic things everyday to eliminate those daily decisions and leave time to ponder more pressing matters. Something sweet can also help. Studies show that giving your body a small dose of sugar can boost willpower and reduce decision fatigue.
Resolution #3: Keep To Do Lists
There’s a reason that your To Do list is never quite finished. According to the Harvard Business Review, to do lists are doomed to fail because they encourage you to do the shortest tasks first (to feel that awesome sense of achievement) and keep you from tackling the harder, more time-consuming tasks you really need to get done.
What To Do Instead
Some business experts advocate the “Eat That Frog!” philosophy. If you start off each day by doing the hardest thing first, productivity will ultimately increase. A simpler way is to create a To Don’t list instead that highlights things you’ll purposefully avoid doing during the day like answering personal e-mail, surfing the web or taking a leisurely lunch. By thinking about the time-wasting traps you’re going to actively avoid, you’ll have more time to think about the things that really need to get done.
Need a little help staying on task? Don’t we all. These tools can dramatically increase your productivity without breaking the bank.
This time management software not only tracks where your time is going, but helps you increase efficiency too. Available for desktops and mobile devices, Toggl is cheap ($5 a month) and is a great way to see where you’re going and where you should be going. For a cheaper (i.e. free) alternative, check out RescueTime Lite.
2. Sleep Cycle
This app is $0.99 but boy howdy is it worth it. Sleep Cycle acts as an “intelligent alarm clock” that reads your sleep patterns and wakes you up when you are in your lightest sleep cycle. Once you get past the weirdness of sleeping with a phone in your bed, the payoff is waking up more refreshed everyday.
3. Remember the Milk
So much to do, so little time. This handy free app does the organizational leg work for you. Importing your tasks from Outlook, Google Calendar and anywhere else you’ve got them stashed, Remember the Milk allows you to prioritize your tasks and get reminders about what needs to be done.
Running your own business means being the lead home inspector, chief marketing agent, secretary, accountant and janitor, but doing those things at once could cost you productivity. Research from the University of Utah shows that the 97.5% of people are less productive and more prone to make mistakes when multitasking. A separate study on media multitasking from Stanford researchers proved the same theory.
“Heavy multitaskers are lousy at multitasking… The more you do it, the worse you get,” Stanford communications professor Clifford Nass told Reuters.
One theory as to why multitasking doesn’t work is that it’s not actually possible says MIT neuroscience professor Earl Miller. In an interview with NPR, Miller stated, “You’re not paying attention to one or two things simultaneously, but switching between them very rapidly.”
Instead of doing multiple things at once, workers can increase their productivity by simply focusing on one duty at a time.
Track Your Time
Even when we think we’re working, oftentimes we’re not science shows. A survey from Microsoft shows that American workers only spend 60% of their work time actually doing their jobs. That means that in a five day work week, only three days are devoted to work. The rest gets eaten up by endless meetings, personal tasks, e-mail, office chit chat and other unnecessary distractions. The situation is so bad that researchers in London conclude that distractions such as phone calls, e-mails and text messages can slow workers down even more than marijuana.
One of the simplest ways to up your productivity is to track your time and budget it out the way you would money. Working in smaller, focused bursts can result in more output than spending eight hours enveloped in non-essential tasks.
Increasing your productivity has just as much to do with how you operate outside the office as it does with what you do in it. A joint survey from Tony Hsieh, CEO of Zappos.com, and Nic Marks of the New Economics Foundation showed that employees who are happy are 31% more productive and generated 37% higher sales than those who weren’t.
Unsurprisingly, productivity is also linked to sleep, stress levels, overall health and how much vacation workers took. Study after study after study shows that those who treated their bodies and brains like machines that don’t need rest fared much poorer in the long run than those who took breaks. Research by Fairleigh Dickson University shows that more than half of all lost work days can be directly attributed to job stress and 75% to 90% of all doctor visits are due to stress-related conditions. The problem has gotten so dire that companies such as Hubspot and The Motley Fool offer unlimited vacation days to ensure that their employees stay rested and productive.
Unlimited vacation days may not be possible for inspectors and property managers running their own show, but taking time to unplug is. Instead of grinding your body to the ground, think of that break as the smartest business move you can make.