This article originally ran in our company newsletter sent out earlier in May. To be the first to get Tap Inspect’s tips and interviews, sign up for our newsletter by clicking the “Join Our Mailing List” button on the right hand side.
Monthly Archives: May 2011
Feeling thankful for the contributions of so many men and women who gave (and continue to give) to our country. Happy Memorial Day from us here at Tap Inspect to you.
You’ve got questions, we’ve got answers. On Thursday, June 9 at 7pm Eastern time, we’ll be giving a demo of how to use Tap Inspect and answering questions at our first ever Tap Inspect webinar. Join us while we give you a full overview of how to create a report, record comments and photos, edit the template and finally publish a sample home inspection report. Virtual seating is limited so click on this link to reserve your spot. Can’t wait to see you on June 9 at 7pm EST.
Kent B. Sauber of KBS Home Inspection and Consulting in Guysville, Ohio discusses setting himself apart from the pack.
Getting a home inspector’s license is only half the battle. Kent B. Sauber of KBS Home Inspection knows that marketing, generating leads and getting your name out is the other half. With home sales bouncing back at a painfully slow rate, the home inspection business is increasingly cut-throat.
Tap Inspect: What is the most effective thing you’re doing to market KBS Home Inspection?
Kent Sauber: I do a weekly e-mail that I send out every Sunday night. I send that to about 1,000 realtors so my company is always right in front of their face on Monday morning. That’s actually worked out really well for me…Statistically, most real estate deals happen over the weekend. The real goal is that my company name is right there in front…If I have nothing to tell them at all, I’ll just send an inspirational quote.
Tap Inspect: How do you separate yourself from all the other home inspectors in the area?
Kent: There are 11 other inspectors in my area. It’s not a very huge community at all…My goal is to be as educated as can. I do push my continuing education and the national associations that I belong to. Everyone in the county knows that when I do an inspection, I know what I’m talking about and I do it well. I have agents who won’t work with me because they know that I will find everything that’s wrong with the house and that might affect the sale. All of a sudden if they have a brother, mother, cousin who’s buying a home, all of a sudden I’m the most important person.
Tap Inspect: How do you keep agents coming back?
Kent: It starts with the first phone call, trying to befriend every single one of my clients and taking time to answer all of their questions, even if it’s explaining from front to back how a heat pump operates. If it turns a two and a half hour inspection into a three and a half hour inspection, that’s ok. When I get feedback or praise from my clients or a realtor sends me an e-mail saying “Wow, you really took the time to explain to so and so what’s important to them,” that’s really important to my business.
Tap Inspect: Any advice for young home inspectors?
Kent: Learn as much as possble. That is what’s going to set any home inspector above the rest is their knowledge of every component of the home. My first year as a home inspector, I trained in mold, I trained in radon. My first year in business, I did 168 continuing education hours and I think that made a world of difference because in my community, you could ask anybody and they knew who the most well-trained inspector was. I spent a lot of money to educate myself. I refresh myself on my training manuals once a month just to make sure I didn’t forget anything and to keep myself refreshed.
Tap Inspect: We ask this of all our home inspectors—What’s the worst thing you’ve ever seen?
Kent: I inspect foreclosed homes in the area and some of them are just super disgusting. One had a basement that was full of water. It was a giant swimming pool. That moved all of the rats that were the size of small house cats up into the main floor. I got to deal with basically inspecting this entire house with rats because they weren’t afraid of me at all. I was more afraid of them.
Check out Kent’s work at www.kbshomeinspection.com.
Got a question? Got a trade secret? Tap Inspect is always looking for ways to help our current clients and promote their businesses. If you’ve got a question on the home inspection business you’d like answered or you’ve got a tip you’d be willing to share with our fans, send us an e-mail at firstname.lastname@example.org with “Inspect the Inspector” in the subject line.
“Tap inspect is a free app that allows you to customize the inspection process and deliver customized reports directly to your client from the field. You can include photos of the property and comment on your observations. The report is then transferred to a PDF and archived on their website. The reports are branded with your logo and name for identification. The app is text driven with a vast library of boilerplate comments. The app is free however there are pricing plans for the delivery and archiving of the reports.”
If you want to get a glimpse at the next wave of home inspection clients, head to your nearest college campus.
A study by the National Association of REALTORs shows that nearly half of all home sales are to first-time buyers, the majority of whom are young professionals around age 30. Research also shows that these buyers are much different than their parents. They’ve grown up with the internet and have been working with smartphones since they were barely out of the womb. They communicate with Twitter, text messages and Facebook posts-short, fast and to the point.
Unfortunately our industry doesn’t always accommodate that style of communication. We still expect them to read a 50 page inspection report and to try to understand it. Does the next generation want to be educated? Yes, but not like the previous generation. What they really want to know is what is wrong and who to call to fix it. They want to know where the water shutoff is located, how often to change the furnace filter and if the water heater is gas or electric, not the details of how a high efficiency furnace works. Short, fast and to the point.
I have a constant survey running for all my clients and agents. One of my questions is, “How soon did you expect delivery of the inspection report?” Over 60 percent say, “Within a few hours” and less than 40 percent say, “Within 24 hours.” I publish my reports while standing in the kitchen of the inspected home. I tell the client and the agent that the report is already in their inbox. They are always amazed! Over 80 percent of clients and approximately half of all agents pick up their report within two hours of publishing it.
The new inspection client is impatient. When they want a movie, they stream it from Netflix and watch it immediately. If they want a song, they get it from iTunes and listen now. If they want to know the term for a group of turkeys, they Google it on the spot. (FYI: A group of turkeys is called a “rafter.” I just Googled it from another window). Rather than looking at the changing inspection client as a problem, I see him (or her) as an opportunity to update our profession and create more succinct reports that clients find accessible and readable. As clients and their needs change, we, as inspectors, must be able to adapt, move forward and alter our business model in response to the future.
~ Michael Wirth, Co-Founder of Tap Inspect
Hi Tap Inspect users! We’ve got a new version that includes a couple of bug fixes. If you’ve been having problems with the camera, this could solve your problems. Tap Inspect Version 2.0.4:
* Eliminates crashes when adding photos
* The ability to add longer names and addresses
* Synchronization improvements with our web server
Step right this way to get the free update.
You might be well versed in HVAC systems, masonry defects and delaminated shingles but your clients probably aren’t. A survey by the American Society of Home Inspectors shows that most home buyers (88 percent) believe that inspections are a crucial part of the home buying process, but few understand what information is standard on an inspection report or what they should expect.
How clear is your report? To find out, try this little experiment. Take a report you’ve recently done and remove the summary. Then give it to someone (a fifth grader if you’re really brave) and ask them to tell you what the major issues are in this home. Judging from any scrunched up noses and questioning faces you receive, you will instantaneously know exactly how easy (or cryptic) your report truly is.
So how are we, as an industry, simplifying things and helping the consumer to understand who we are, what we do and what they need to know about in their own homes? As home inspectors, we have a responsibility to organize and explain our findings in a way clients can understand, making it simple enough that they won’t be deterred by the report itself and skip straight to the summary. Here are a few tips for creating clear and concise reports:
- A picture is worth 1,000 words…literally. Photos can help illustrate a problem faster and more directly than written words alone. Make sure to incorporate photos of any major problems or unusual cases in your reports.
- Leave it to the experts. If there’s a special case that requires the help of a building professional, don’t chance it. Feel free to include a line in your report asking clients to get an electrician or plumber in to scout a problem before they close on the home.
- Stay updated. The best way to create a solid home inspection report is to know how each component of the house operates. Review your building and code guidelines periodically and stay current on industry trends through continuing education courses.
- A report is only half the battle. In addition presenting your report, stay on hand after the inspection to answer questions buyers may have. Your buyers could bring up an issue that you missed when doing the inspection.
In an effort to answer your questions and showcase how Tap Inspect can fit your inspection report needs, we’re rolling out a series of videos targeted to very specific aspects of our program. Check out our newest on how to use Tap Inspect to customize condition ratings: